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Brand in the B2B Market Space
ShareMany CEOs, presidents, and owners of small and medium sized B2B businesses believe Brand is something that only large consumer businesses like Target need to think about. They have lots of other...
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CEOs: Curly Was Wrong – It’s More than One Thing!
ShareIn the movie City Slickers, Curly says, “There is just one thing.” I think he was wrong. When it comes to driving business growth and fixing problems, it’s not just one thing. If it were, then...
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Is Your Marketing Boring?
ShareIs your marketing boring? In the B2B space there’s a lot of boring marketing, and guess what? No one is paying attention. No one cares about your HyperScotchaMatic 5000, or its 5 terabit...
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What Should You Pay Your VP of Marketing?
ShareWhy don’t you pay your VP of Marketing or CMO the same as your VP of Sales? This may seem like a radical concept. But as CEOs and business leaders, our success is often in how we hire, and how we...
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Strategic Value Chain Analysis – Last Experiment First
ShareIt’s not just your differentiation that makes your strategic plan successful. It’s where that differentiation occurs in the Value Chain, and whether it’s worthwhile. When my daughter was younger,...
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Agility in Strategic Implementation
ShareThe first thing to die on the battlefield is the battle plan. The same thing applies to strategic plans. A big problem with strategic plans is that they often assume a static view of the world or...
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Before You Fire Your VP of Sales…
ShareThe VP of Sales is the most fired position in corporate America today. The reason is simple. Their forecast number is tattooed on their foreheads for everyone to see. Make it and the Sales VP is a...
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Solve This Strategy Implementation Killer in Four Steps
ShareA CEO of a $50M SaaS company is faced with a strategic implementation problem. In order to recognize his strategic vision of double-digit growth he has challenged his sales team to get so many...
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CEOs: For Better Success Improve Communication of Your Strategy
ShareYou’ve worked really hard on your strategy and plan. You’ve communicated it to the troops. You’ve done this frequently though a variety of channels. But six months later, your strategy isn’t...
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No Roadkill Marketing – Take the Pledge
ShareHave you ever eaten roadkill? I know several people that have, but it’s not something that appeals to me. Besides the yuck factor, there’s the risk of disease. So why would you tolerate Roadkill...
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